YouTube Nonprofit Program: Storytelling through Videos

Tools to help you share your charity’s story online.

 
WFP
 
Every charity has a compelling story. A story that pulls on the heart strings. A story that garners public attention. A story that galvanizes people to take action. However, there’s always a problem with getting the word out and sharing this story with the world.
 
The YouTube Nonprofit Program can help you with this problem. Online videos are a powerful medium with an ever growing user base. By capturing your charity’s story in a YouTube video, your message can be easily shared with people all over the internet. Your compelling story can now reach more and more potential volunteers, supporters, and donors who are all YouTube viewers. These YouTube videos can help you raise funds and create change. Here is your chance! Tell us your story!
 
Here’s a quick overview of the program’s features:
 
Channel branding
 
Branding is a big part of presenting your organization to the public. The program’s tools and features allow your charity to create custom thumbnails, logo avatars, and backgrounds to craft a YouTube channel that is consistent with your organization’s branding and public image. On top of having creative control over the video’s content, using these personalization features your nonprofit now has control over the video’s presentation as well.
 
Donate button
 
Just like on your website, a well placed donate button can draw people into making a donation. Using the YouTube Nonprofit Program, you can now place a donate button right alongside your YouTube videos. Instead of having to lead viewers back to your website to make their monetary contribution you can now accept online donations right from your YouTube channel.
 
Live streaming
 
Galas, picnics, fundraisers, conferences, and live reporting. Whatever the occasion, a live video feed of the festivities can be streamed directly to viewers of your charity’s YouTube channel. Live events are converted into digital content for the consumption of online viewers. This feature helps enrich your channel with relevant and engaging content for those who are following your story online.
 
Call to Action overlays
 
Create and place call to action messages on screen while your videos are playing. These quick messages can draw viewers into clicking on the link you have provided. The links can bring your viewers to specific landing pages on your website where they can be given additional information about your cause, make an online donation, register for an event, signup for an newsletter, or volunteer their time.
 
Video annotations
 
Annotations look like speech bubbles that you can embed into your videos. They can be used to provide commentary throughout the video, ask viewers to subscribe to your channel, and used as an additional method of driving traffic to your website by placing a link in the annotation.
 
Community forum
 
The program gives you access to a forum where you may connect with fellow nonprofits also using the YouTube Nonprofit Program so that you can gather some best practices from your peers. There is also the opportunity to get advice from professionals in the online video/digital marketing business who can help you tap into the full potential of this free program.
 
Apply Today!
 
Canada: http://www.youtube.com/nonprofits?info_lang=ca
US:
http://www.youtube.com/nonprofits?info_lang=us
UK: http://www.youtube.com/nonprofits?info_lang=gb
Australia:
http://www.youtube.com/nonprofits?info_lang=au
 

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