The Redwood

 

Organization

  • The Redwood is a haven to help women and children live free from domestic abuse
Goal

  • Help more potential service users
Challenge

  • The Redwood committed to updating their digital strategy and Google Grants was part of that effort
  • One major goal was to promote their 24 hour crisis hotline through digital means
Action

  • Build a focused campaign, targeting only the relevant geographical service area and promoting the 24 hour crisis hotline in the ads
Results
Huge Boost In Crisis Calls

  • Prior to Google Grants, there was a reported average of 3 crisis calls per month that originated online
  • After using Google Grants, there is now a reported average of 22 calls per month originating online
  • This represents a 633% increase in calls from people in need