Autism Canada Foundation

 

Organization

  • Improving the lives of Canadians affected by Autism
Goal

  • Fundraising
Challenge

  • Looking for online donations to contribute more overall
  • Website relaunch in April 2011 resulted in substantial traffic drop
Action

  • Installed system to track dollar amount of donations originating from the Google Grant
  • Created AdWords campaign specifically for fundraising that drives traffic to a donations page
  • Drove general traffic to the main site through other campaigns
Results
Raised More Money

  • 25.5% increase in online donations directly attributed to the Grant
  • Prior to starting Google Grants, total online donations grew by 24% compared to the same period the previous year
  • Upon starting Google Grants, total online donations grew by 135% compared to the same period the previous year

Recaptured Lost Traffic

  • Prior to starting Google Grants, unique visitors dropped by 16% compared to the same period the previous year, as a result of recent website relaunch
  • Upon starting Google Grants, unique visitors grew by 70% compared to the same period the previous year, recapturing and expanding on past traffic

Significant Boost in Traffic

  • Driving an average 10,000 additional visitors per month to the site