Google Grants Renewal Policy
On the heels of a change to their website advertising policy, Google Grants has issued another change to their free nonprofit advertising program. This time, they are instituting a policy where grantees must renew their grant, likely on a yearly basis.
grantees must renew their grant, likely on a yearly basis
The renewal process is required by any grantee that has participated for more than 6 months in the program. While some details are still forthcoming, the process includes filling out a form that include:
- an updated proof of nonprofit status
- your AdWords Customer ID
- your most recent nonprofit organization and contact information.
The changes are expected to come into place in July, and implemented on a rolling basis.
To find out more about the new renewal policy, please visit Google’s Renewal Policy FAQ page.