Google For Nonprofits Resource Page
What Is Google For Nonprofits
Google For Nonprofits offers a suite of products to help nonprofits grow. One of the most beneficial is Google Grants, which gives $10,000 per month in free advertising to eligible nonprofits. Once approved, the grant credits continue as long as you are actively managing it every month.
How Google For Nonprofits Works
Google For Nonprofits encompasses the AdWords For Nonprofits program, also called Google Grants. It is only open to U.S. based nonprofits, and works by providing approved organizations with an advertising budget of $10,000 every month to be spent on PPC or pay-per-click search ads. These ads are the sponsored links you see on the top and side of search results pages.
As a PPC advertiser, you create keyword lists relevant to your nonprofit, and write ads that entice potential visitors to click. Then, whenever a searcher runs a query on Google related to your keyword, your ad will target them.
Your nonprofit may not be visible in search results when someone looks for your cause on Google. PPC ads allow you to instantly be listed at the top of search results, making it dramatically more likely that you’ll be found by people searching for you.
With a budget of $10,000 every month, you can generate website traffic on a massive scale. When used correctly, you can harness this exposure to achieve your marketing goals, like increasing awareness, fundraising, and volunteering. There are other good reasons why you should get Google Grants, which you can read about here.
The main eligibility criteria is that your organization must have a registered 501(c)(3) status charitable status inside the U.S.
Please note that if you aren’t U.S. based, you can still apply for Google Grants through their country-specific program.
How To Apply
You have to first apply for Google For Nonprofits status, which you can do here. After you’re approved, inside you can submit an application to Google Grants and any other program you might be interested in, like Google Apps For Nonprofits, YouTube For Nonprofits, and Google Outreach.
For more information on getting started with Google Grants, view our Complete Guide To Google Grants or get a free consultation here.