Critical Change To Google Grants Website Advertising Policy

Google Grants

Google Grants’ New Website Policy

 
Google Grants just announced a critical change to its policy on what domains grantees can promote. The new policy says that grantees can only promote the one website domain they were approved for.
 
To be more specific, the ads inside your Google Grants account can only send their destination URLs to the one website domain you were approved for. Subdomains like www.subdomain.yourcharity.org and subfolders like www.yourcharity.org/subfolder are still allowed.
 
These guidelines are current as of June 12, 2013.

The new policy says that grantees can only promote the one website domain they were approved for.

Consequences

 
This new policy was only announced recently and grantees have until July 2013 to change their ads so that it complies with promoting one domain. It’s critical to take action now! Failing to follow these guidelines could result in your Google Grants account being revoked.

It’s critical to take action now!

How Your Nonprofit Should Prepare

 
To ensure your nonprofit doesn’t violate this new policy, it’s recommended that you review the destination URLs on all the ads inside your Google Grants account. You can easily change the destination URL for any domains that are not your main one using the bulk edit feature.
 
Another option is to consolidate content across your various website domains onto your main website. You could host that content inside your subdomains or subfolders, giving it a separate landing page but staying within the rules of the new advertising policy.
 

How To Change Your Nonprofit’s Approved URL

 
If your nonprofit’s main website domain has or is changing but the content is generally staying the same, you are allowed to advertise the new domain name. Contact the AdWords team with your EIN number, organization name, current website domain name, the new website domain name, and the reason why you are changing your domain.

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