It’s been a while since our last blog post (almost 2 years!), but we’re so excited about this tool called the Google Ad Grants Calculator that I had to say something about it.
For those who don’t know, there’s an amazing program called Google Ad Grants, which gives eligible charities $10,000 per month in free Google advertising. While it’s certainly a generous offer from Google, unfortunately Google advertising doesn’t work for all nonprofits. Understanding whether this grant would work for you can be a tough question to answer, and that’s where the Ad Grants Calculator comes in.
This is something developed by our friends at CharityHowTo, but it’s a 5-minute quiz that not only assesses whether your nonprofit is eligible for the grant, but how good a fit you would be for the program. I strongly encourage you to check out the tool, and it’s so easy to use you can finish it over a small coffee break.
You can find the tool here: Ad Grants Calculator
Google Grants Renewal Policy
On the heels of a change to their website advertising policy, Google Grants has issued another change to their free nonprofit advertising program. This time, they are instituting a policy where grantees must renew their grant, likely on a yearly basis.
grantees must renew their grant, likely on a yearly basis
The renewal process is required by any grantee that has participated for more than 6 months in the program. While some details are still forthcoming, the process includes filling out a form that include:
– an updated proof of nonprofit status
– your AdWords Customer ID
– your most recent nonprofit organization and contact information.
The changes are expected to come into place in July, and implemented on a rolling basis.
To find out more about the new renewal policy, please visit Google’s Renewal Policy FAQ page.
Google Grants’ New Website Policy
Google Grants just announced a critical change to its policy on what domains grantees can promote. The new policy says that grantees can only promote the one website domain they were approved for.
To be more specific, the ads inside your Google Grants account can only send their destination URLs to the one website domain you were approved for. Subdomains like www.subdomain.yourcharity.org and subfolders like www.yourcharity.org/subfolder are still allowed.
These guidelines are current as of June 12, 2013.
The new policy says that grantees can only promote the one website domain they were approved for.
This new policy was only announced recently and grantees have until July 2013 to change their ads so that it complies with promoting one domain. It’s critical to take action now! Failing to follow these guidelines could result in your Google Grants account being revoked.
It’s critical to take action now!
How Your Nonprofit Should Prepare
To ensure your nonprofit doesn’t violate this new policy, it’s recommended that you review the destination URLs on all the ads inside your Google Grants account. You can easily change the destination URL for any domains that are not your main one using the bulk edit feature.
Another option is to consolidate content across your various website domains onto your main website. You could host that content inside your subdomains or subfolders, giving it a separate landing page but staying within the rules of the new advertising policy.
How To Change Your Nonprofit’s Approved URL
If your nonprofit’s main website domain has or is changing but the content is generally staying the same, you are allowed to advertise the new domain name. Contact the AdWords team with your EIN number, organization name, current website domain name, the new website domain name, and the reason why you are changing your domain.