Google Ad Grants Calculator

It’s been a while since our last blog post (almost 2 years!), but we’re so excited about this tool called the Google Ad Grants Calculator that I had to say something about it.

For those who don’t know, there’s an amazing program called Google Ad Grants, which gives eligible charities $10,000 per month in free Google advertising. While it’s certainly a generous offer from Google, unfortunately Google advertising doesn’t work for all nonprofits. Understanding whether this grant would work for you can be a tough question to answer, and that’s where the Ad Grants Calculator comes in.

This is something developed by our friends at CharityHowTo, but it’s a 5-minute quiz that not only assesses whether your nonprofit is eligible for the grant, but how good a fit you would be for the program. I strongly encourage you to check out the tool, and it’s so easy to use you can finish it over a small coffee break.

You can find the tool here: Ad Grants Calculator

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Google Ad Grants: Welcome Back Grantspro

Just when you thought Google for Nonprofits coming to Canada was too good to be true, Grantspro comes back into your life. That’s right! Grantspro, the advanced-level upgrade to Google Ad Grants, is available to Ad Grant-using nonprofits again. After a lengthy hiatus, the program is once again accepting applications online. Grantspro offers an increased ad spend cap to Google Ad Grants users who meet certain eligibility and advertising performance requirements. What’s the difference between Google Ad Grants and Grantspro and how much of an increase? Grantspro gives nonprofits and charities who use Google Ad Grants an additional $30,000 every month on top of the Google Ad Grants’ existing limit of $10,000 per month. This means your nonprofit can be using up to $40,000 per month in free advertising if you qualify for the program. That’s a potential AdWords advertising budget of $480,000 per year!
Program Eligibility
Nonprofits currently using Google Ad Grants and are utilizing the maximum $10,000 provided by the Ad Grants program consistently each month should consider looking over the Grantspro requirements below and apply ASAP! It may take up to 30 days to review your application.
– Installed conversion tracking and tracking at least one conversion successfully. For example, newsletter subscription, volunteer sign-up, online donation, or event registration.
– Hit your monthly budget cap (at least $9,900.00/month) for at least two different months over the past six month period (consecutive months not required).
– Maintained an average account level clickthrough-rate (CTR) of 1% or higher over the past six month period.
– Submit the online application detailing how you will use the increased advertising funding.
– Be in good standing with the Google Ad Grants program and abide by the program policies and guidelines.
– Dedicate a member of the organization to manage the account actively (minimum on a bi-weekly basis).
– Complete an annual survey and agree to share impact or conversion data.
Apply Today!
If your nonprofit is eligible for the program, please go to the Grantspro Application Process page and follow the instructions to upgrade your Google Ad Grants funding to Grantspro status.

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Google for Nonprofits Launched In Canada


*Attention Canadian Charities and Nonprofits*

Great news everyone! Starting June 9, 2014, Google for Nonprofits is now available in Canada!! If you are not already aware, this suite of FREE Google tools and products can help charities and nonprofits better use the internet to achieve their missions. The Google for Nonprofits program includes Google Apps for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Earth Pro. Canadian Registered Charities, Canadian Federal Nonprofits, and Canadian Provincial Nonprofits are ALL eligible to apply for the program. Read more below for further details about Google for Nonprofits Canada.
Google is collaborating with TechSoup Global and TechSoup Canada to facilitate access to the Google for Nonprofits program and expedite the application process by validating Canadian charities and nonprofits using global standards and practices.
Organizations interested in the Google for Nonprofits program must:
– Have a validated account with TechSoup’s local partner. (Not currently a member of TechSoup? Register here).
– Be a Canadian Registered Charity, a Canadian Federal Nonprofit or a Canadian Provincial Nonprofit.
– Acknowledge and agree to the application’s required certification regarding nondiscrimination and donation receipt of use.
Organizations who are not eligible for Google for Nonprofits at this time are:
– Governmental entities and organizations.
– Hospitals and health care organizations.
– Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible).*
*Please see the Google for Education program instead.
Below are my single sentence summaries of each Google for Nonprofits product. If you would like to discover more about each individual product in the Google for Nonprofits suite, please see the Products for Nonprofits page.
Google Apps for Nonprofits
This product gives your nonprofit free access to cloud-based tools and applications such as GMail, Google Calendar, and Google Drive helping to improve online collaboration between your staff, reduce your organization’s IT costs, provide access to your data from anywhere, and secure all your data from potential loss and damage while still using your organization’s unique domain.
Google Ad Grants
You can use this product to reach new donors, volunteers, and supporters by promoting your nonprofit’s website at the top of Google search results pages using $10,000 worth of FREE AdWords advertising each and every month.
YouTube Nonprofit Program
All nonprofits have compelling stories to tell and now you can share yours more effectively on YouTube using a variety of tools such as Call-To-Action video overlays, annotations, and a unique custom YouTube channel with your organization’s logo and branding.
Google Earth Pro
Another way you can visualize your story and share it with your donors, volunteers, and supporters is through this product where you can create custom maps, narrate with Google Earth movie, host geospatial data online, and more.
Apply for membership to the Google for Nonprofits program today! You will not regret it. It is a guaranteed no-brainer and a win-win-win all around. Let ConnectAd know if we can help!

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Google Grants Alert: Nonprofit Grantees Must Renew Their Grants

Google Grants Renewal Policy

On the heels of a change to their website advertising policy, Google Grants has issued another change to their free nonprofit advertising program. This time, they are instituting a policy where grantees must renew their grant, likely on a yearly basis.

grantees must renew their grant, likely on a yearly basis

The renewal process is required by any grantee that has participated for more than 6 months in the program. While some details are still forthcoming, the process includes filling out a form that include:
    – an updated proof of nonprofit status

    – your AdWords Customer ID

    – your most recent nonprofit organization and contact information.

The changes are expected to come into place in July, and implemented on a rolling basis.
To find out more about the new renewal policy, please visit Google’s Renewal Policy FAQ page.

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Critical Change To Google Grants Website Advertising Policy

Google Grants

Google Grants’ New Website Policy

Google Grants just announced a critical change to its policy on what domains grantees can promote. The new policy says that grantees can only promote the one website domain they were approved for.
To be more specific, the ads inside your Google Grants account can only send their destination URLs to the one website domain you were approved for. Subdomains like and subfolders like are still allowed.
These guidelines are current as of June 12, 2013.

The new policy says that grantees can only promote the one website domain they were approved for.


This new policy was only announced recently and grantees have until July 2013 to change their ads so that it complies with promoting one domain. It’s critical to take action now! Failing to follow these guidelines could result in your Google Grants account being revoked.

It’s critical to take action now!

How Your Nonprofit Should Prepare

To ensure your nonprofit doesn’t violate this new policy, it’s recommended that you review the destination URLs on all the ads inside your Google Grants account. You can easily change the destination URL for any domains that are not your main one using the bulk edit feature.
Another option is to consolidate content across your various website domains onto your main website. You could host that content inside your subdomains or subfolders, giving it a separate landing page but staying within the rules of the new advertising policy.

How To Change Your Nonprofit’s Approved URL

If your nonprofit’s main website domain has or is changing but the content is generally staying the same, you are allowed to advertise the new domain name. Contact the AdWords team with your EIN number, organization name, current website domain name, the new website domain name, and the reason why you are changing your domain.

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