A year ago I wrote a post about 5 Ways To Use Google Grants To Help Your Charity. In case you missed it, these 5 ways were to increase fundraising, event attendance, volunteering, education/awareness, and help for those who are searching for it.
Now that it’s a year later, here are 5 more ways your charity can create real benefit using Google Grants $10,000 per month in free advertising.
1. Grow Your Email Contact List
Collecting emails are an important part of growing your charity. Having someone’s email means you can directly appeal to them for support, whether you’re asking for advocacy, time, or donations. How Google Grants can help you is by bringing visitors to a page where you provide relevant information and include a way to collect their email voluntarily.
Interestingly, Frogloop published some research done by Convio and found that the average email is worth $7.86 in first year donations. The lifetime value of an email goes up to $14.74, making this a worthy investment.
2. Grow Your Newsletter
If your nonprofit has a newsletter, it can sometimes be difficult to build a viewership for it. Google Grants can help you build this audience by bringing relevant traffic right to you newsletter page. As an added bonus, you can also use your newsletter as a way to capture someone’s email by including a subscribe option.
3. Grow Your Blog
Similar to your newsletter, having a blog can be a great way to engage users but requires you to gain followers. Google Grants can connect you with potential readers who are looking for blogs about your cause. If you can turn those viewers onto subscribers, it gives you an opportunity to market your newsletter as well as collect email addresses. Make sure that it’s easy for people to follow your blog by including multiple subscribe options.
4. Grow Your Website Membership
Some nonprofits have membership options where visitors can create an account. If you are connecting with an audience using free advertising and providing great content that they are looking for, you’ve already warmed them up to the next step of registering. Make it clear what benefits or incentives users get from registering with your organization so that you’re more likely to convert that viewer into a member.
5. Grow Your Video Marketing
If your nonprofit is a heavy YouTube or Vimeo user, Google Grants is a fantastic way to drive traffic to your videos. Note that you cannot send traffic directly to your YouTube channel, but you can and should embed your videos inside content on your website.
As a result of adding videos, you will have landing pages that are really engaging and will encourage visitors to stay. The more time they spend on your website, the more chances you have to convince them to volunteer, donate, or advocate. Also, adding a video plea on your donation page can be an effective way to deliver a short but powerful message on why people should support you.
Armed with these tools and your $10,000 per month in free advertising, there are many ways to create real benefit and growth for your nonprofit. Make sure you get started today.